The Original beach sunshade
In 2011, on a sunny beach in Israel — a country where beach life is a way of life — a simple frustration gave birth to a revolution:
Umbrellas flying away, heavy tents, poor shade… we asked ourselves: why isn’t there a better way?
We started experimenting. A fabric, a rope, a plastic bag filled with sand — and one big idea: creating the world’s lightest, simplest, and most stable sunshade.
Two years later, after dozens of prototypes and endless testing, the Otentik sunshade was born. From fabric strength to stitching innovation, from anchor design to wind resistance — everything was reconsidered.
The moment we shared it on Facebook, the response was overwhelming. The post went viral, with thousands of shares and comments. People around the world immediately recognized the potential of a smarter shade — and a new global beach culture was born.
A Simple Product. A Serious Innovation.
Since day one, Otentik has focused on continuous improvement. We’re not just another copy of a copy — we’re the original.
Our patented sunshades are manufactured to the highest standards, with exclusive features you won’t find anywhere else:
•Ultra-light packaging without compromising strength
•Unique elastic anchors for stability in the wind
•Reinforced stitching for long-term durability
•Advanced fabric tested for sun protection
•A compact carry bag that fits in any suitcase
Designed in Israel. Copied Everywhere.
Otentik started as a local invention on the shores of the Mediterranean. But quickly, it became a global phenomenon.
Over the years, we’ve seen dozens of imitations. Some even tried to take credit. But none of them match our experience, our quality, or our loyal customers.
We take pride in being first. The first to rethink shade. The first to design a beach tent that anyone can carry, set up in minutes, and trust in every breeze.
From Tel Aviv to Sydney, from California to Cape Town — Otentik is the name people remember when they want shade that works.
A Community of Real People. Real Stories.
Thousands of families, travelers, and beach lovers rely on Otentik. Some take us hiking, others to music festivals. Some use our tents every weekend, others bring them across the globe.
What connects them all is the same thing that started it all: the joy of smart, effortless shade
